AIM Brand Kit (Private)

AIM — Artificial Intelligence Marketing

This is your private reference page for positioning, brand language, LinkedIn wording, and the AIM + Chatty visual assets. Keep it non-indexed and use it anytime you need to stay consistent.

Positioning: AI Marketing Consultant / Consultancy

Mascot: Chatty (AIM’s chatbot superhero)

Client #1 Case Study: National Grading (Contract)

Quick identity: “AIM helps B2B businesses implement AI-powered marketing and sales automation systems — without overwhelm.”

Tip: If you use an SEO plugin (RankMath / Yoast), also set the page to “noindex” inside the plugin for extra safety.

AIM Logo (Upload to WP Media Library and paste the URL below)

Chatty (Mascot)

Chatty makes AIM feel approachable, modern, and memorable — especially for traditional B2B owners.

Chatty Image (Upload to WP Media Library and paste the URL below)

How to introduce Chatty:
“Meet Chatty — AIM’s conversational assistant. Chatty helps guide prospects, follow up, book calls, and keep your pipeline moving.”

Core Positioning

Keep your public identity independent (consultant/consultancy), using National Grading as a case study without locking yourself in as an employee.

Public title: Founder — AIM (Artificial Intelligence Marketing)
Engagement: AI Marketing Consultant (Contract) — National Grading
What you do: automation + messaging + follow-up + reporting systems
What Dylan owns: sales management & day-to-day sales execution

Simple one-liner:
“I build AI-assisted marketing and sales systems that reduce friction, increase follow-up, and create consistent pipeline.”

LinkedIn Copy (Copy/Paste)

Use this to keep your profile clean, premium, and aligned with your long-term direction.

HEADLINE (Option A) Founder | AIM (Artificial Intelligence Marketing) — AI Marketing Consultant | Sales & Marketing Automation for B2BABOUT (Short) I help B2B businesses implement AI-powered marketing and sales automation systems—so leads get followed up, appointments get booked, and teams stay focused on revenue.CURRENT (Experience) AI Marketing Consultant (Contract) — National Grading Designing and deploying AI-assisted marketing + sales workflows: lead capture, follow-up sequences, sales-call support, internal SOPs, reporting dashboards, and conversion optimization.

Note: You can use “Fractional CMO” later if/when it serves you, but “AI Marketing Consultant (Contract)” keeps your independence crystal clear.

Services (Initial Package Ideas)

Keep the menu simple. Sell outcomes, not tools.

Pipeline Follow-Up System: AI-assisted messaging + reminders + lead routing
Sales Call Support: call summary + action items + follow-up drafts
Quote-to-Close Visibility: stage tracking + weekly reporting
SOP + Training Hub: processes documented so the team can repeat wins

Outcome positioning:
“Less drop-off. Faster follow-up. Cleaner handoffs. More closes.”

Private “Scope Summary” Template (Optional Later)

Don’t send this immediately. After compensation is confirmed and you’ve delivered value for a couple of weeks, a one-page scope summary can keep expectations aligned.

SCOPE SUMMARY (Friendly / Non-Legal) • Role: AI Marketing Consultant (Contract) • Primary Focus: AI-assisted marketing & sales systems + reporting • Hours: Mon/Tue + half day Wed (as agreed) • IP & Tools: AIM retains ownership of frameworks, prompts, automations, templates • Confidentiality: National Grading data remains confidential • External Work: AIM may accept other clients outside agreed hours • Internal Titles: Titles like “CMO” may be used internally if helpful, but public positioning remains consultant/contract.